CITY OF LIGHTS
Univers plans on the development of a sustainable plan-of-action and agenda – also known as City of Lights – with the single aim of modernizing the
advertising industry across the most touristic hotspot of Spain, known as Costa del Sol.
By bringing next-generation pioneering and visually immersive technologies of 3D billboards, holographic panels and solar-powered benches to the municipality of Marbella as a gesture of good will of Univers as a carbon-neutral enterprise, City of Lights is aimed at contributing to the Smart City and Digital Agenda launched by Marbella Townhall.
In doing so, City of Lights aims to transform the traditional print advertising method into a sustainable high-tech, print-free and smart visual experience
wherein audiences can enjoy a glamorous touch of technological modernization on the very buildings and grounds of Marbella and wider areas
of Costa del Sol.